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New PR Crisis Playbook Needed for Today’s Media
August 14 @ 11:30 am
The topic for August’s luncheon is: New PR Crisis Playbook Needed for Today’s Media.
Social media and smart phones allow almost anyone to initiate a brand crisis. People posting on Instagram can become more influential than many media outlets. Customers expect corporations to take a stance on political and cultural issues and are quick to publicly criticize and boycott brands. This issue continues to gain momentum as people are bombarded with more and more media sources.
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