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Researching a Pivot: How do you “Get out of the Building” When you Can’t Leave the House?

October 7 @ 1:00 pm

With COVID-19 transforming markets across every industry, record numbers of businesses are pivoting to adapt to new customer needs and behaviors. Analysts frame this effort as “less like restarting a business and more like starting a business” (Bain & Company). But in a socially distanced world, many traditional customer learning approaches are no longer possible. With uncertainty still looming, h