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You Are Not Your Customers: Understanding Website Users Can Help Drive Sales
September 23 @ 11:30 am
Business owners often fall into the trap of assuming their customers look and act just like them. So they create a website full of messaging and design that is not relevant or appealing to potential customers.
With some simple techniques and an open-mind, you can learn about your customers and use that knowledge to drive more sales.
We’ll talk about:
When to survey and how
How to interview your customers
How to analyze and create valuable insights
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